Research

Add a research Question to develop understanding

How can you use creative video to …. , then use your research findings to add contextualisation to your final proposed project.

RESEARCH Guidance Notes

Purposes of Research

You conduct research to develop a better understanding of the following:

  • The Market – to ensure that you know what has been done before and by whom. Are there any similar productions?
  • The Product, service or topic – to ensure that you produce a production that is fit for purpose and meets the audience needs or expectations
  • The Audience – to better understand your target audience and what they want

It is important that you understand what these forms of research involve as you will need to apply all three to the practical production research activity you will be undertaking in this projects.

Types

  • Qualitative
  • Quantitative

Methods

  • Primary Research 
  • Secondary Research 

Both can involve Qualitative and Quantitative Research

Types, Methods and Sources

Research Methods and Techniques (Methodology)

Primary

Secondary
Research that you have conducted yourself and produced original data

Existing research conducted and/or published by other people or institutions. Could be from various sources
Quantitative Qualitative Quantitative Qualitative
Data, Stats, Numbers, percentages Personal opinions, views, observations and commentary Data, Stats, Numbers, percentages Personal opinions, views, observations and commentary. Specialists comments and views.
Questionnaire One-to-one interview Surveys Books
Surveys Focus groups Questionnaire results Internet articles
  Case studies Third party database Periodicals; Newspapers, Magazines
  Recorded interviews Census Documentaries and Biographies
  Observation   Third party case studies
  Testing   Research papers/journals
      Archives, including video
      Other Library resources; e.g. Microfiche
      National Legislation and regulations

Select the methods that work best for you, and will allow you to gather/collect enough information and data to help develop your programme idea

  • 1 Quantitative Primary research method
  • 2 Qualitative Primary research methods
  • 1 Quantitative Secondary research method
  • 2 Qualitative Secondary research methods

It is very important to reference (bibliography) any secondary sources you use and acknowledge the primary sources too.