Welcome To Advertising - Advertising & Digital Marketing (inc. Foundation Framework)

Welcome and Induction Week Monday 23rd – Friday 27th September

 

Welcome & Induction Week (WIW) Activities

Your WIW programme sessions will include:

2 Personal Tutor Sessions

1 Subject Session for Single Honour Students ( JH students will have 2 Subject Sessions because you are studying 2 subjects)

Any other activities arranged by the Programme team

 

The three important things you need to do now:

Make sure you have made arrangements to attend the Welcome and Induction Week.                       
Information will be emailed to you directly about the Welcome and Induction Week.                                            
Check your Welcome and Induction Week Timetable and make arrangements to attend the classes.

Click on the relevant link below

BA Advertising & Digital Marketing

BA Advertising & Digital Marketing (Foundation Framework)

Read the Welcome and Induction Week Guide containing a wealth of useful information.      
Click on here to open your Welcome Week Guide.

 

Welcome Video

Welcome to Advertising and Digital Marketing.

During Welcome and Induction  week you have timetabled sessions as well as the opportunity to have a one to one meeting with your Personal Tutor.

Should you have any questions email your tutor.

Your Programme Leader

Kardi Somerfield

Kardi Somerfield

Advertising; Advertising and Digital Marketing

Email: Kardi.Somerfield@northampton.ac.uk

Resources & Activities

Reading Lists & Documents

Studying at the University of Northampton was a great opportunity but you have to be prepared to put the work in to gain the most out of your experience! If I was to describe my university experience in ten words or less it would be – Challenging, life-changing, fast paced, invaluable, crazy, fantastic, hard and worth it.

Harriet Selina Brown

Changemaker – Local business visits

Saints Rugby Football Club Employer visit

Date: Friday 27th September

Time: 13:30 – 16:00 (lunch provided 13.50 – 14.20)

Location: Bus stop 18 at 13.30 (near the Sunley hotel)

Includes lunch and a drink as well as a rugby match ticket

You will be taken by the HR manager on:

  • On a tour of the facilities; Stadium tour, sports facilities and gym visit, commercial areas
  • Take part in a competition on pitch!  Hopefully with a player!
  • Understand the professional and graduate roles within the business
  • Receive a brief presentation in each area
  • Have the opportunity to Q&A

This is a great way to network with local providers in the sport, event management, corporate hospitality and the catering sector

This visit is open to anyone but it may interest you further if you are on the following courses:

Biosciences, Business Systems and Organisations Community Development Computing, Design & Photography, Events, Hospitality and Tourism, Health Care, Human Resource Management, Journalism, Media and Performance, Marketing and Entrepreneurship, Podiatry, Sports and Exercise.  

This is operated on a 1st come 1st served basis – Max 30

Direct link: https://www.abintegro.com/Shibboleth.sso/Login?entityID=http://adfs.northampton.ac.uk/adfs/services/trust&target=https://www.abintegro.com/secure/?redirect=/resources/events/events.aspx?eventid=7406

Barclaycard Employer visit

Date: Friday 27th September

Time: 11:30 – 13:00

Location: Bus stop 20 at 11.15 (near Sunley hotel)

Includes light refreshments

You will be taken by the Communication manager on:

A tour of the building
Talks from Senior Leader/ Site lead
Informal talks around recruitment/ what’s available on site
What it’s like to work for Barclay?
What mentoring is on offer
Refreshments

This is a great way to network with local providers in the finance and banking sector

This visit is open to anyone but it may interest you further if you are on the following courses:
Business Systems and organisations, Computing, Criminal Justice, Criminology, Human Resource Management, Law, Marketing and Entrepreneurship

This is operated on a 1st come 1st served basis – Max 30

Direct link: https://www.abintegro.com/Shibboleth.sso/Login?entityID=http://adfs.northampton.ac.uk/adfs/services/trust&target=https://www.abintegro.com/secure/?redirect=/resources/events/events.aspx?eventid=7408

 

 Albion Phipps Micro Brewery employer visit

Date: Wednesday 25th September

Time: 11.10 – 14:00 lunch included!

Location: UoN footbridge (by Learning Hub towards Beckets Park)

You will be taken by the owner on:

  • A tour of the micro-brewery
  • Receive a brief presentation
  • Have the opportunity to Q&A

This is a great way to network with a local provider in the hospitality, events and catering sectors

This visit is open to anyone but it may interest you further if you are on the following courses:

Events hospitality and Tourism, Marketing and Entrepreneurship, Human Resource Management, Biosciences

This is operated on a 1st come 1st served basis – Max 30

Direct link: https://www.abintegro.com/Shibboleth.sso/Login?entityID=http://adfs.northampton.ac.uk/adfs/services/trust&target=https://www.abintegro.com/secure/?redirect=/resources/events/events.aspx?eventid=7405

Hilton Hotel employer visit

Date: Tuesday 24th September

Time: 11:30 – 13:30pm, Lunch included!

Location: Bus stop 20 (near the Sunley hotel)

This will include free transport to the Hilton Hotel J15 of the M1 (15 mins by UoN bus) where you will be taken by the General Manager of the Hotel on:

  • A tour of the hotel’s services and departments (e.g. HR, finance, recreation, marketing)
  • Receive a brief presentation
  • Have the opportunity to Q&A

This is a great way to network with a leader in the Hospitality, Marketing, Business, Leisure sector and potentially gain work experience/ part time job links

This visit is open to anyone but it may interest you further if you are on the following courses:

Events, Hospitality and Tourism, Business Systems and Organisations, Health and Care, Human Resource Management, Marketing and Entrepreneurship, Sports and Exercise

This is operated on a 1st come 1st served basis – Max 30

Direct link: https://www.abintegro.com/Shibboleth.sso/Login?entityID=http://adfs.northampton.ac.uk/adfs/services/trust&target=https://www.abintegro.com/secure/?redirect=/resources/events/events.aspx?eventid=7404

Preparing For Your First Year Of Study

Top five study tips from the Learning Development team!
How can I study successfully at the University of Northampton? Your top five tips from the Learning Development Team:
1. Be Prepared

Becoming a university student requires you to step up your independent learning skills. You need to be able to plan, research and write assignments on your own, which may be something you have not done before. Read through Palgrave's tips for Personal Effectiveness and Independent Study to learn more about the skills you will start to develop as a new undergraduate. 

2. Invest in a planner

Independent learning means that you are in control of your timetable and how you spend your time, so use your time wisely. You will be given times and locations of seminars, workshops and other sessions you have to attend as part of your course at the start. You will also need to allocate time for reading, researching and completing assignments, as well as for all your social activities: get a head start by watching our video What is time management?

3. Fine tune your voice

You might worry that you will not be able to write at the level expected of a university student. At the University of Northampton we take this into consideration and provide lots of support to help you. Go to our online support for academic writing for further guidance. 

4. Get into an argument

Writing critically and developing an argument for your essays and reports is a skill that you will develop throughout your first year of university. Review the guide on how to write more critically to help you understand the process to enhance your critical thinking

5. Know who can help you

Going to university is exciting but it can also be a challenge. We know that students may need a helping hand at any time during their studies, which is why we are here to help. You can book an appointment with a Learning Development tutor for help and guidance with study skills or academic writing, as well as support with maths and statistics. Find out more about the services on offer at the Learning Development page on Skills Hub. You can also find out more about other sources of 1-2-1 help - including our academic librarians - by going to our Study Support page. 

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