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Welcome To Advertising, Advertising & Digital Marketing (inc. Foundation Framework)

Before you arrive in September:

Supporting Your Success

Visit the University Supporting You webpages to find out more about all our teams. The core teams you should find out about include:

Make a note of those teams that you think will be particularly helpful. Discussing these with your Personal Tutor during your 1:1 meeting with them will help you make a good start to your academic year.

Read the Welcome Guide

Welcome Guide 2020-2021

Getting to Know You (Session 1)

Date: 3/9/2020 Thursday

Time: 1-2pm


What the live session will cover:

Introduction to Learning and Teaching on your Programme (Session 2)

Date: 10/9/2020 Thursday

Time: 1-2pm


What the live session will cover:

Supporting Your Success (Session 3)

Date: 17/9/2020 Thursday

Time: 1-2pm


What the live session will cover:

Welcome Video

Welcome to Advertising and Digital Marketing.

During Welcome and Induction  week you have timetabled sessions as well as the opportunity to have a one to one meeting with your Personal Tutor.

Should you have any questions email your tutor.

Your Programme Leader

Kardi Somerfield

Kardi Somerfield

Advertising; Advertising and Digital Marketing


Resources & Activities

Reading Lists & Documents

Studying at the University of Northampton was a great opportunity but you have to be prepared to put the work in to gain the most out of your experience! If I was to describe my university experience in ten words or less it would be – Challenging, life-changing, fast paced, invaluable, crazy, fantastic, hard and worth it.

Harriet Selina Brown

Changemaker – Local business visits

Preparing For Your First Year Of Study

Top five study tips from the Learning Development team!
How can I study successfully at the University of Northampton? Your top five tips from the Learning Development Team:
1. Be Prepared

Becoming a university student requires you to step up your independent learning skills. You need to be able to plan, research and write assignments on your own, which may be something you have not done before. Read through Palgrave's tips for Personal Effectiveness and Independent Study to learn more about the skills you will start to develop as a new undergraduate. 

2. Invest in a planner

Independent learning means that you are in control of your timetable and how you spend your time, so use your time wisely. You will be given times and locations of seminars, workshops and other sessions you have to attend as part of your course at the start. You will also need to allocate time for reading, researching and completing assignments, as well as for all your social activities: get a head start by watching our video What is time management?

3. Fine tune your voice

You might worry that you will not be able to write at the level expected of a university student. At the University of Northampton we take this into consideration and provide lots of support to help you. Go to our online support for academic writing for further guidance. 

4. Get into an argument

Writing critically and developing an argument for your essays and reports is a skill that you will develop throughout your first year of university. Review the guide on how to write more critically to help you understand the process to enhance your critical thinking

5. Know who can help you

Going to university is exciting but it can also be a challenge. We know that students may need a helping hand at any time during their studies, which is why we are here to help. You can book an appointment with a Learning Development tutor for help and guidance with study skills or academic writing, as well as support with maths and statistics. Find out more about the services on offer at the Learning Development page on Skills Hub. You can also find out more about other sources of 1-2-1 help - including our academic librarians - by going to our Study Support page.