China and Emerging Economies Centre signed MOU with Silverstone Circuits Ltd to explore opportunities in China
On 26 May 2018 the University of Northampton China and Emerging Economies Centre (CEEC) signed a Memorandum of Understanding (MOU) with Silverstone Circuits Ltd (SCL) to forge a strategic partnership. According to the MOU, CEEC will help SCL to develop a suitable programme with the aim of “Exporting Silverstone to China” using the resources, expertise and networks of both parties.
Dr. Shaowei He, Director of CEEC, commented:
“We have been working with Silverstone since 2017 and are really pleased to sign this MOU with them. We are currently exploring some exciting opportunities for Silverstone and will continue to do so as part of our wider efforts of facilitating a stronger and closer business relationship between the UK and China.”
Mr. Chris Zachar, Head of Partnerships of SCL, said:
“As part of our plans to develop Silverstone, it is important to consider how we engage with new and emerging markets. The opportunity to explore an audience outside of the UK is exciting, particularly as we are a globally recognised brand. The expertise, knowledge and access that Shaowei and the CEEC team bring gives Silverstone a unique view when exploring opportunities in China.”
Dr. Mairi Watson, Dean of University of Northampton Faculty of Business and Law (FBL), and Mr. Simon Longhurst (Corporate Development Manager at FBL), also visited SCL and the SpeedMachine Festival and discussed with Chris Zachar other areas of collaboration.
